The challenge for any business is to make sure that when people look for a product or service like yours, they find you and not a competitor.
Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site.
But it’s not about mindless search engine optimisation (SEO) and costly pay-per-click advertising. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at 15 of them, including several ways to boost site traffic for FREE.
1. Optimise for your readers, not search engines
First and foremost, write your buyer personas so you know to whom you’re addressing your content. By creating quality educational content that resonates with your ideal buyers, you’ll naturally improve your SEO.
This means tapping into the main issues of your personas and the keywords they use in search queries. This will help have your website listed on keywords that your users search for. Optimising for search engines alone is useless; all you’ll have is keyword-riddled nonsense.
2. Blog regularly
Blogging is perhaps the most effective way to increase your organic site traffic. It lets you go into more depth than your website allows and creates a large catalog of helpful, persona-optimised content centred on your market niche. However, poorly-written, spammy or cheap content can do more harm than good. Avoid it.
3. Write Irresistible Headlines
Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”
4. Target Long-Tail Keywords
Don’t just go with the most popular keywords in your market. Use keywords that are more specific to your product or service. In time, Google and other search engines will identify your website or blog as a destination for that particular subject, which in turn will boost your content in search rankings and help your ideal customers find you.
Remember: Ranking on Google is about owning a sphere of influence for a specific niche topic. This blog post, for example, is targeted for those who want specific learnings on increasing organic traffic. We’re not targeting every SEO-related keyword.
5. Pay Attention to On-Page SEO
The meta title, URL and description are the three key ingredients for an optimised web page or blog post. It’s simple but effective. In fact, all on-page SEO factors are important to get right, but meta descriptions and meta data means you can tell Google exactly what you’re talking about.
We use a plethora of tools, including Yoast SEO plugin for WordPress, SEMrush and Ahrefs to help us optimise our client pages. But it’s not enough to just ‘install a plugin’, you have to work on each page in turn.
6. Consistently create quality content
Try to write and publish as often as possible, but not at the cost of quality! The more quality content – including thought leadership articles and blog posts – you have on your website or blog, the more opportunities you create for organic traffic to come your way.
7. Link internally
The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.
8. Make Sure Your Site is Responsive
The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones. All our plans offer responsive custom design website because we know all user is different 😊.
You can also read: Why is it important to have a mobile friendly website?
9. Make Sure Your Site is Fast
Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky-high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.
10. Use social media
Build a presence on social media networks like LinkedIn, Twitter, Instagram, and Facebook, etc. All of these activities help to get your name and website address out on the internet.
Add share buttons to your site to make it easy for people to share your content. And write content worthy of sharing.