What makes a website successful? Keep the following points in mind when creating your website to get the most out of it:
Quality content on your website can provide users with the information they are looking for. Content also allows you to establish yourself as an expert in your field. When your website visitors are looking to make a purchase they will feel more comfortable with your products and services if you have built their trust and confidence through what you have written on your website.
Simple and Attractive Design
The design of a good website should be simple, yet professional. The design should not take away or distract from the content. Websites with excessive use of Flash and moving images can be very distracting. Use design to help you get your message to visitors, not to distract them from the message. Colors should not be hard on the eyes, and text should be easy to read. You can use images in between the text to break long text blocks to keep user interested.
Navigation and links provide opportunities to incorporate design elements into the website; however, navigation should not be so elaborate that the user has trouble knowing where to click to move to another page. The average visitor’s attention span is a matter of seconds, and if it is hard to find what he or she is looking for, you will loose that visitor very quickly. Links to your most important pages should be easily found on every page. Keep your navigation font 1pt or 2pt larger than other text fonts on the website that will make it stand out and easy to grab user attention. A good rule of thumb is that every page should be accessible in two clicks from your home page.
The most successful websites will stand out from the crowd. There are a number of was that you can make your website stand out: better design, high-quality articles, a blog, a newsletter, some type of resource or tool. Find something that would be appealing to your target market.
Having a website that changes or is updated frequently will encourage repeat visitors. Repeat visitors will be more loyal and more likely to buy. There are a few different options for keeping your site fresh:
- Update the site and add content occasionally – This will require you to either pay a designer or do the work yourself.
- Use a blog – With a blog, you can add content to your website from any computer with an internet connection. All you’ll have to do is login and type. No special software or skills are required.
A successful website will be search engine-friendly. Even a website that is strong in other areas but weak in optimization may be hard for users to find. To get found on the internet it is required to have your website optimized for search engines.
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