Who wouldn’t want to get traffic to your website for free? Driving traffic to your site is an organic process that takes time and one that never really ends.
Why More Website Traffic?
Website traffic is both an important indicator and driver of business growth. It can help you to:
- See how well your marketing is working
- Gather insights about your audience to make decisions
- Improve your SEO and search engine credibility
- Generate more leads, increase conversions, and get more customers
Yet achieving these benefits requires driving traffic to your website the right way, and a focus on driving quality traffic.
Publish High Quality Content
What you need is high quality content that search engines will love and users will find interesting so that they share, comment, continue to the next step (make a purchase, sign up to an email, etc) and come back to your website for more.
over the years search engines have become more advanced and they are now able to spot high quality content and differentiate pages that have high quality content from the rest of the web.
In summary, high quality content is: Original and Unique – the exact same content is not published on any other website. Webify Geeks offer Content writing service that provides a high quality content.
Organic SEO: Perform On-Page SEO
The acronym stands for Search Engine Optimization. And in a nutshell, SEO is the practice of changing a website’s rank in a list of online search results. There are many SEO tactics you can perform on each of your website pages to increase their rank in search engines and get more visitors. This includes producing high-quality content that your audience is searching for, and writing concise meta descriptions for your pages.
For instance, let’s say you own a pizza place in New york and you want to get more traffic through SEO. So you take the phrase “best pizza restaurant in New york” and put it on your website–in the landing page.
Google receives over 63,000 searches per second on any given day. And your website needs to show up in the results of those searches if you want to be competitive.
SEO might seem like a mystery…but by naturally working target keywords into regular blog posts and then analyzing their performance, you can get traffic to your website for free through organic SEO.
Get Social: Post to Social Media
It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Social media is one of the most popular free marketing tools around, and plays a role in driving traffic to your website. Use Facebook, Instagram, twitter and LinkedIn to promote blog posts and other useful pages on your website. This way you can turn your social media audience into website visitors, and draw traffic from their networks if you post shareable content.
The number of global social media users is expected to reach 2.5 billion this year, and your target audience is part of that gigantic number. By providing the link to your website and writing a brief, catchy hook about what you do, you can entice first-time visitors to click on the link.
Start a podcast
Podcasts are big business, and for good reason. People love them because of their portability. By providing this type of content, you offer your audience flexibility in how they consume it.
What’s more, you can feature your podcasts on sites like SoundCloud and iTunes. This lets you reach larger audiences, and point them back towards your site. You can also target specific types of listeners with content geared towards their specific interests.
Google My Business is the Best Free Website Traffic Generator
Getting free website traffic may not cost you monetarily, but it will require effort on your part. However, the effort you put in will equate to the quality of the traffic you generate. As mentioned above, there is no point in getting more traffic to your website if those visitors are not likely to engage with your pages, convert into leads, or become customers.
This is why Google My Business checks out as the best free website traffic generator. It:
- Is free and easy to set up your listing, Step by step guide to setup Google My Business Listing
- Allows you to show up for searches relevant to your business and location
- Increases your visibility on a platform whose users have the intent to buy
- Drives qualified traffic to your site and your store
- Affords customers the opportunity to post reviews and even further boost your presence
Paid Ways to Drive Website Traffic from Google
Paid advertising on Google is a great way to drive people to your website who are seeking out the services you provide.
1. Google Search Advertising
With Google Ads, you pay to have your website (usually a landing page) show up at the top of search results for particular keywords. When a query is entered using those keywords, Google looks at all accounts bidding on those keywords and will display and rank the paid results according to the quality and relevance of the advertisement.
Paid search results show up first, at the very top of results pages. This type of exposure is a great way to generate more traffic to your website by qualified visitors. Furthermore, you only pay when someone clicks on your ad.
2. Google Maps Advertising
You can also select preferences through the Google Ads platform so that your business shows up at the top of Google Maps search results. As with regular paid search ads, there will be an indicator next to your listing that this is a paid result, but the exposure you get from appearing at the top is invaluable.
3.Social Media Advertising
While with search advertising, you’re paying to show up in the top spot for relevant searches, with social media advertising you are paying to show up in relevant feeds. With both forms of advertising, you can specify the type of audience in front of which you’d like to appear, but with more psychographic data, social media offers superb targeting.
Retargeting ads can appear on websites or social media feeds. They are placed in front of people who have already visited your site once, and who are therefore more likely to return.
If you’ve been struggling to get traffic to your website, it might seem like a puzzle you’ll never figure out. Webify Geeks is here to help you out, view our plans here. We can help improve traffic to your website.