Any online business owner or freelance professional who has spent time learning about lead generation already knows the importance of identifying a target market, advertising effectively to boost your brand where they are, and communicating your value effectively in order to make them take notice. These fundamental truths of sparking interest have existed for millennia when the first trader would hawk his wares in the city marketplace.
As 2020 arrives, and increased focus on innovative techniques fueled by marketing data will help your company generate more leads than you have in the past. Whether you envision nudging consumers or business contacts into the top of a sales funnel or simply seek out brand recognition and first touch opportunities, these trends will help you increase the flow of interest so you can carry on with your verification, segmentation, and nourishing practices.
Smarter Chatbots Start the Process
Automation has been a massive part of marketing and lead generation for years. In fact, it has become so on the present that it sometimes experiences a backlash from consumers. Companies can overcome this by using smarter systems that give more than stock answers to questions that people do not even ask. With new AI and machine learning systems, chatbots have become much more effective at grabbing interest and encouraging additional contact. Remember that people want immediate information without the automatic feel.
Alexa, How Can I Get Leads?
The rise of voice-controlled search has hit the consumer marketplace hard with smartphone, PC, and independent gadget-type devices. Over 130 million people in the world now use smart speakers of various types to search and connect to the Internet. Ignoring this lead generation possibility will leave you behind in a big way in 2020. Voice search gives you the perfect opportunity to connect with people who are already targeting the type of longtail keywords you use in your site and social media optimization.
Video Marketing and Podcasts
In order to capture leads, you need to introduce your brand and show people the type of value it can bring them. With shorter attention spans and more mobile connectivity, video and audio content have exploded in popularity in years past. Although long-form articles and blog posts still rank high for sharing information, more eye-catching moving pictures and sound have shown considerable promise for the tl;dr crowd. Better still, combine the immediate benefit of video with written content while pointing both to a longer podcast of people can listen to on the go. This trifecta of value captures leads more than a simple graphic ad ever could.
Influencers and Brand Advocacy
In some marketing circles, the word “influencer” has become a bit of a joke. With a huge amount of less-than-successful social media users giving themselves that title, the general public has soured to the concept in some ways. However, in order to generate more leads were actually interested in what your brand has to offer, genuine influencers can attract more attention than you might imagine.
The difference has to do with honesty and enthusiasm. If you operate your business with the highest degree of service, care, and professionalism, you will create clients or customers who are true brand advocates or superfans. These individuals who are eager to share the good news about your business are the ultimate influencers. Nurture them and they will generate leads for you without any additional marketing expenditure or effort on your part.
While creating your business website, we use all techniques that generate more leads. Have a look at our Pay As You Go Plans